DoDigi Program
Helping entrepreneurs across SADC digitize their businesses and leverage technology for scale
DoDigi (do digital) is a regional program operating across SADC to train aspiring and current entrepreneurs to digitise their businesses and how to use technology for scale. Partners with the Meeticks e-commerce platform for trading via WhatsApp Chatbot.
Our Approach
Our approach in this project is based on 5 pillars for systems change with respect to promoting access to financing for Women Small and Medium Enterprises (WSMEs), in South Africa:
Skills Development and Mentorship
Focusing on entrepreneurship, financial literacy, digital literacy and personal development (Soft Skills)
Flexible Business Support
This includes facilitating access to funding opportunities, providing gender-sensitive business support that is cognisant of the systemic limitations imposed on women entrepreneurs
Digital Sales Channels
Supporting women-led business to open digital sales channels that increase local digital trading, promote inter-regional trade, and the creation of an inclusive new ecosystem for female entrepreneurship
Advocacy
Interventions that promote favourable policy directives. Advocacy for the creation and/or enforcing of implementation of existing legislation for the promotion of policies that take gender seriously making entrepreneurship a viable economic pathway for women.
Visibility and Representation
Advocacy in increasing the visibility of women-led business and sectoral leadership, addressing inequality in male dominated business sectors.
Meeticks E-commerce Platform
The DoDigi program partners with the Meeticks e-commerce platform to enable entrepreneurs to trade via WhatsApp Chatbot, making digital commerce accessible to businesses of all sizes.
This innovative approach allows entrepreneurs to leverage the widespread use of WhatsApp in the SADC region, creating new sales channels without requiring significant technical expertise or investment.
Regional Impact
The DoDigi program operates across the Southern African Development Community (SADC) region, helping entrepreneurs digitize their businesses and access new markets.